Sulfates are detergents (lather makers) used in many cosmetic products: shampoos and soaps. The main nasty to avoid is Sodium Lauryl Sulfate(SLS). Sulfates can irritate the skin and scalp with regular use. Many blame SLS for the rise in dry skin disorders and dandruff problems. The detergents are just too strong for regular use; they simply yank all natural, protective oils from the skin and hair. These detergents are used often in industrial products, and although they may clean the toilet bowl well at the mall, you don’t want them on your skin, scalp, and hair. Additionally, their harsh cleansing power just strips the color out of your hair well before its natural cycle. Use Only organic, plant-based shampoos (coconut oil, olive oil, & sunflower seed oil detergents) if you want Max color with Zero side effects.