We appreciate gents that like it simple & direct. Below is a recommended program to keep your beardy-face proper.
Many guys perform a “Thursday Night Ritual” (keeps you Weekend-Ready).

  • come home from work Thursday evening.
  • mix up a quick batch of HCL™ beard dye after eating dinner.
  • apply to beard, goatee, or mustache (and/or hair).
  • watch 30-60* minutes of favorite Sporting Program. *60 min for initial application
  • shower before bed (NO soap on face, just warm water).
  • wake up Friday morning and resume normal washing routine.

You’re now Weekend-Ready & all set for a full week of Beardy-Awesomeness!

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